What is Video Strategy?
Ever since I started creating videos I’ve had a passion for it. I enjoy the technicalities behind it and what’s involved in creating a pleasing image. I love seeing the end product, knowing all the hard work that went into it. I get satisfaction from receiving positive feedback for well-made videos whether it be from clients or friends and family.
But I’ve come to the realization there’s a really big downfall when it comes to using video for business. Without a proper strategy, it can ultimately just be a costly expense.
I’ve always understood the power of video, at least what it can accomplish emotionally. But now as the owner of a video production company I’ve had to learn how to use it effectively for other businesses.
So in this article, I will discuss what video strategy is and what it can accomplish for your business.
What are your goals?
The ultimate purpose of a video strategy is to help you reach your goals. Trust me, I think video is awesome but if it’s not helping your business to progress forward then what’s the point?
So you have to ask yourself what your priorities are.
It might be to:
Increase revenue
Find qualified talent
Gain overall awareness
Manage time.
Or something else
Regardless, once you determine where attention needs to be, now you can figure out how video can help you to accomplish those goals.
Reach Your Audience
Video is a great way to reach your audience emotionally, but a strategy can help you reach them physically.
With today’s technology, we’re able to target specific demographics. Whether it be by age, location, interests, or even job positions. And combining that with the powerful effect of video, it’s created one of, if not the most, converting marketing tactics.
Video is not only useful for outbound marketing but inbound as well. Through consistent and purposeful content creation, you can gain organic traffic whether it be to your website or social media pages.
With Google prioritizing video for search results, it’s become a powerful tool for SEO ranking.
So it’s clear, in order to best reach your audience, your marketing efforts should include video strategy.
Maximize Your Sales Cycle
Through strategy, video can almost prove to be another salesman for your company. But what makes video different is that it works for you 24/7 at a much cheaper rate.
A skilled carpenter uses many tools to accomplish a job. Video can be a tool for your sales team to make their job more efficient and effective.
Let’s think about it, what usually drives a sale? Wouldn’t you say trust? Using video properly can help you to educate your potential clients and build confidence in whatever it is you offer.
I’m sure your sales team is asked a lot of the same questions when selling to a prospect. Wouldn’t it make the sales process a lot easier if you could answer your prospects’ questions and gain trust all before even talking to them? Video strategy can accomplish that.
What Are You Waiting For?
The influence of video is here to stay for a long time so there’s no better time to use it to your advantage than now.
It could be used to find your audience, make selling more efficient, and ultimately help you reach your goals.
Quality has value but the priority should be producing content now that’s aligned with your goals.
Whether it be through a video production company or your own efforts, implementing a video strategy can do wonders for your business.
So what are you waiting for?